Being a business owner is probably one of the most challenging jobs on the planet. When first starting a new business, your main goal should be spreading the word about the services or products your company offer. Once you have built your business website and found an adequately priced hosting provider, you will need to shift your focus to optimizing it. With the help of reputable professionals and the right tools, getting your website optimized will be easy.
For years, businesses of all shapes and sizes have used the power of online marketing to attract new customers from all over the world. In a recent study, researchers found that over half of the world’s population uses the Internet on a frequent basis. Tapping into a portion of this large audience can help you take your business from startup to a success story. Read below to find out about some of the essential tools you need for easy and effective marketing.
Crazy Egg Provides You With Insights About Your Website
Having a functional and appealing website is a key component of a successful online marketing campaign. However, there is a right way and wrong way to build and populate a website with content. If you have ever wondered about what elements of your website simply aren’t working, then using Crazy Egg is a great idea.
With the help of Crazy Egg, you will be able to find out about unresponsive and unappealing portions of your website will be easy. This program allows you to see heat maps and mouse recordings from the users of your site. Having this information will help you see where visitors to your website are spending most of their time.
Learn More About Your Market With BuzzSumo
Having insights into who your core audience is and what they need is essential when trying to alter your marketing campaigns for success. Finding out what your competitors are doing can help you figure out what direction you need to take. The BuzzSumo program helps you look at search result pages in a whole new light.
You can look at the content your competition is putting out to see what is getting the most shares and traffic. This information can help you figure out what type of content you need to be putting out. While directly copying your competitor’s content marketing strategy is a bad idea, you can use some of their ideas and put your own unique spin on them.
The All in One SEO Pack is Great For WordPress Websites
If your website has a WordPress content management system, it goes without saying that you need to be using the All in One SEO Pack plugin. One of the cornerstones is an effective marketing strategy is a comprehensive SEO plan. With this tool, you can rest assured that the content you publish on your WordPress site is optimized for search engine success.
This plugin features things like XML sitemap support, automatically generated META tags and a tool that alerts Google and Bing to your site changes. Not only is this plugin effective, but it is also very easy to use as well.
Followerwonk To Make Social Media Marketing Easierbut it is also
Is social media marketing a big part of your overall advertising strategy? Having tools like Followerwonk will allow you to develop a comprehensive and effective social media strategy with ease. This program allows you to really dig into your social media statistics to find out who your followers are and what types of posts they respond to.
With this tool, you can find and compare the Twitter accounts of your competition. You can also analyze a list of your followers and figure out what types of content they respond to. Followerwonk also provides you with data regarding the interactions your content gets. This information will allow you to target your social media posts for success.
The Power of Google Analytics
One of the top free tools in the world of digital marketing is Google Analytics. All you need to take advantage of the power this program offers is add some code to your existing website. Once the code is installed, you will be able to closely monitor your website traffic.
The data from Google Analytics can help you optimize future marketing campaigns for success. Knowing where the majority of your traffic is coming from will allow you to put more time and money into the right platforms.
Schedule Social Media Posts with Hootsuite
Having a social media presence is essential for a small business trying to grow. The key to staying at the top of the social media heap is consistently posting relevant and engaging content. The Hootsuite program helps you to schedule social media posts well in advance.
This means you will never have to worry about not having a great post for your followers to look at. Hootsuite also allows you to identify influences on social media, reply to comments in your dashboard and use a number of pre-written responses when needed.
Stay Organized With Trello
Are you having a problem keeping up with the various elements of your digital marketing campaign? Staying organized and on track is easy when using Trello. With this tools, you can organize your digital marketing campaign and stay on the same page as your team.
Trello allows you to do things like share blog posts before they are published. This feature helps you get feedback from your team and alter the post if needed. Having an outside perspective can help you avoid mistakes when publishing content.
MailChimp Make Email Marketing More Effective
Did you realize that email marketing programs are used by over 80 percent of small businesses? Email marketing is both effective and cheap, which is why it is so popular. Using MailChimp is a great way to send one-off email marketing campaigns, such as a monthly newsletter. If you’re looking for a more advanced way of nurturing your email list, you might want to look into marketing automation tools.
Qzzr Helps To Make Your Content More Interactive
One of the biggest trends in the world of online marketing is interactive content. Tech-savvy consumers love how engaging and fun this type of content is. If you are looking for a way to make the creation of interactive content easier and more successful, then Qzzr is a great tool for you to use.
This quiz creation tool allows you to develop interactive content on a number of different topics. Once you have created new quizzes, you can easily share them with your audience via social media. Using quizzes is a great way to both entertain and educate your audience at the same time.
Easily Audit Your Site With Raven Tools
If you are new to the world of online marketing, finding tools that are both easy to use and effective is a must. With Raven Tools, you will be able to do things like audit your website with the click of a button. The tools provided by this company will also allow you to find errors in your SEO campaigns and fix them.
You can also access rankings from Google to see just how well your campaigns are performing. When used correctly, Raven will help you keep your SEO campaigns on track and error free. Having errors in the text on your website or in your meta descriptions can give consumers the wrong image of your company. This is why fixing these errors in a timely and comprehensive manner is so important.
In order to rise above your competition, you will have to use all of the tools at your disposal. When choosing marketing tools, you need to assess the cost and how user-friendly they are. Trying to manage each and every aspect of your SEO campaigns without the right technology is a recipe for disaster. Once you have this information, making the right selection will be simple.
Automation Can Do It All
In the world of sales, marketing, and CRM software, marketing automation tools definitely reign supreme. This program shows you vital parts of your marketing funnel. Knowing where traffic is coming from and how many visitors to your site are being converted into customers is a must. Once you have a handle on where the holes in your marketing strategy are, you can fix them with ease.
The track, Optimize and Analyze Your Digital Marketing Campaigns With KISSmetrics
The biggest mistakes made during a digital marketing campaign are usually caused by a lack of relevant information. You will be unable to properly optimize your digital marketing efforts if you don’t have the right information. Using KISSmetrics allows you to see what elements of your marketing campaigns are working and which ones are not.
The KISSmetrics program provides you with helpful tools like a funnel report. This report helps you get a handle on where most of your traffic is coming from. Knowing where your traffic is coming from can help you decide where your marketing dollars are best spent.